Representative Bureaucracy and Public Engagement in Emergency Preparedness: An Experimental Study
*Names in bold indicate Presenter
In previous experimental work, we found substantively large symbolic representation effects on women’s willingness to recycle and engage in food composting when a hypothetical city initiative included more female officials. In this new study, we seek to replicate and test the symbolic representation hypothesis in a quite different policy context: emergency preparedness. To do so, we conducted a survey experiment in which a national sample of US adults (n=603) were shown a description of Citizen Corp, a national program to encourage local communities to become better prepared for emergencies. Following the tactic of the prior study, the names of four public officials quoted in the announcement were randomly varied to be all male names, all female names, or a mix of male and female names. Respondents in each of the three arms of the experiment were then asked to indicate their willingness to volunteer, donate money, or give blood if requested by Citizen Corp.
In contrast to our prior results, women in the experiment did not exhibit any increased willingness to volunteer or donate money or blood when the quoted officials representing Citizen Corp had female names. Overall, men in the experiment also appeared unresponsive to the gender balance of the names of Citizen Corp officials. We interpret these null findings as evidence that symbolic representation effects may be limited to specific policy areas or issues. Importantly, our study illustrates the need for replication of experimental studies, which are becoming a more important part of contemporary public management research, in order to probe the generalizability and boundary conditions of previous experimental findings.