Targeted Nudges and Energy Conservation
*Names in bold indicate Presenter
We show that the effect of a particular nudge varies significantly across observable characteristics, which is consistent with the existing literature. Our design also allows us to evaluate the effectiveness of different nudges across similar households. We show that different household types respond to different types of nudges in different ways. Nudges that may be counterproductive for one type of household can be effective for others. We use these results to estimate a counterfactual simulation with each household receiving the most effective nudge based on their pre-experiment observable characteristics.