Panel Paper:
Intermediaries As Legitimizing Agents for Social Enterprise Organizations in India and China
*Names in bold indicate Presenter
Intermediary organizations support the growth of social enterprises in both China and India where social enterprises have at times been overlooked or viewed with skepticism. Using an institutional logics and social constructivism approach, we look at how legitimating strategies and factors can sometimes be isomorphic in nature and can work both in the direction of the legitimation of institutional innovation and against it (Kerlin, Peng, & Cui, 2017). Thus we propose that one of the core tenets of institutionalism, that “isomorphism legitimates” (Raffaelli & Glynn, 2015:10), remains at the heart of how new organizations such as social enterprises are institutionalized in a new environment.
This study conducts a comparative analysis of how social enterprise intermediaries in China and India mediate the influence of macro institutions to legitimize and institutionalize social enterprises as institutional innovations. Macro institutions include government policy, business, civil society, and culture from both a regulatory and institutional logics perspective. Data for this study comes from surveys of intermediary-trained social enterprises, reviews of intermediary websites from each country, and other sources of publicly accessible information. We conduct content analysis to identify the roles and functions of intermediaries in relation to social enterprises and institutions in each country, and then compare them across the countries.
Our preliminary findings show similarities and differences in China and India. We find that the influence of intermediaries spans across the emergence, growth and development of social enterprises in both countries and that intermediaries define the concept of social enterprise through discourse and diffusion, induce and regulate social enterprises through funding and certification, and encourage legitimacy. Differences include that in China social enterprise intermediaries focus more on rationalization and philanthropic venture investment while in India, their focus is on empowerment and professionalization due to the prevalent adoption of impact assessment measures, use of formal training and mentoring practices, and provision of financial capital.
This study is of interest to policymakers and international development actors, drawing attention to the role of intermediaries in influencing the discourse, institutionalization, and future direction of social enterprise in a country.