Panel Paper:
Financial Shocks and Cognitive Frames: Coping Responses to Financial Emergencies
*Names in bold indicate Presenter
When individuals consider a financial shortfall due to a one-time expense shock as compared to a one-time income shock, the change in framing impacts the perceived options for coping. This difference in framing changes the mental accounts that may be drawn upon to resolve the immediate financial shortfall (Thaler, 1999). More specifically, this framing has an impact on the mental accounting system that individuals use to manage their household spending and budget (Thaler & Shefrin, 1981) – a process that seems to be more explicit for individuals with fewer financial resources (Heath & Soll, 1996)
Evidence of differential abilities to respond and cope with income losses versus unexpected expenses of identical amounts can enhance our understanding of how individuals perceive and behave to manage their finances. Our study shows that individuals perceive they are less able to cover a shock in their income relative to an unexpected expense of equal size. This provides evidence that the psychological transaction costs of an income shock are greater than those of an expense shock.
These results have important implications for researchers and policy makers alike who aim to improve the economic security of working families. Earnings volatility is largest for low-wage workers (Dynan et al. 2012). If this volatility leads to increased psychological transaction costs above and beyond the cost of incurring the shock in the first place, income smoothing measures such as secure scheduling laws or guaranteed minimum hours should be promoted.